Clive Woodward breaks down this individual development, that he thinks successful team members need, into four skillsets that he says are not difficult to measure or coach:
It’s the base you start from, but talent alone is not enough. It’s below the line of excellence. Raw skill is necessary, but on its own, it’s too unpredictable to create a winning team.
Individuals have to become students. Their willingness to learn and accumulate knowledge around their role will give them the awareness of what they need to do to continually improve on what they already have. New people become students easily. It’s maintaining that thirst for knowledge that becomes more difficult. Often it’s more experienced members who put a block on their learning and they are the biggest risk to creating a winning culture. Don’t confuse a thirst for knowledge with intellectual education. It’s about a passion for seeking out more knowledge, not collecting diplomas.
Individuals have to have a warrior spirit, says Woodward, meaning they are able to perform well at the critical moment. He uses the acronym TCUP: Thinking Correctly Under Pressure. It’s the job of the leader to constantly put their teams under pressure. People aren’t born to perform under pressure. They need to get used to it, because only the winners perform their best under pressure. Woodward creates a war room where the team constantly goes through hypothetical situations under time pressure to reach a decision. He says “It’s about role play, after role play, after role play”. Leaders have to systematically work through every eventuality so that the team has already gone through the thought processes needed to overcome them. This reduces the chances of coming up against something unexpected in the real world, allowing the team to use the little time they may have to think through the problem.
Winning cultures must have the commitment to win. It’s about the attitude they display. Woodward breaks this down into three parts – obsession with the task: Individuals focus on attention to detail and have an uncompromising level of excellence – responsibility: a readiness to take tasks on as their job and make sure they are seen through – enjoyment: team members have to ask themselves whether their colleagues enjoy working with them, and why.
|—||Clive Woodward, Winning|